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ReThink the Seller Conversation: Deliver Value, Build Trust, Get the Listing

August 30, 2024 9:00 AM - 12:00 PM (CDT)

Description


In the ever-evolving landscape of real estate, it’s crucial for professionals to stay ahead of the curve, especially when it comes to seller counseling and listing presentations. "Rethink the Seller Conversation" is a comprehensive course designed to equip real estate agents with the latest strategies and techniques for effectively communicating value, building trust, and securing listings in a rapidly changing market.

Key Learning Objectives:

  1. Current Legal Issues and Industry Changes:
    • Understand the latest legal developments affecting real estate compensation, including key lawsuits and DOJ actions.
    • Learn about the changes in MLS policies and how they impact seller and buyer brokerage compensation.
  2. Effective Seller Counseling:
    • Develop a strong listing presentation that addresses common seller concerns such as timeline, pricing, and strategy.
    • Learn to build rapport with sellers, manage their expectations, and demonstrate your competence and reputation.
  3. Value Proposition and Marketing Strategy:
    • Craft and articulate a compelling value proposition tailored to the seller's needs.
    • Explore innovative marketing strategies to highlight unique selling features, leverage online platforms, and create impactful promotional materials.
  4. Compensation Conversations:
    • Navigate the complexities of discussing compensation with sellers in light of new guidelines and industry practices.
    • Prepare sellers for potential scenarios and negotiations regarding buyer brokerage compensation.
  5. Proactive Communication and Performance Tracking:
    • Establish a communication plan to keep sellers informed about market changes and the progress of their listing.
    • Create a marketing calendar and utilize key performance indicators (KPIs) to measure and report marketing effectiveness.

Who Should Attend: This course is ideal for real estate agents, brokers, and other industry professionals who want to enhance their seller counseling skills, stay informed about legal and industry changes, and improve their ability to secure and manage listings effectively.

Why Attend:

  • Stay up-to-date with the latest legal developments and industry trends affecting real estate compensation.
  • Improve your ability to communicate effectively with sellers and address their concerns confidently.
  • Learn cutting-edge marketing strategies to promote listings and attract potential buyers.
  • Gain insights into handling compensation discussions professionally and ethically.
  • Enhance your reputation and trustworthiness as a real estate professional.

What You Gain:

  • Up-to-date knowledge on current legal issues and changes in the real estate industry.
  • Enhanced skills in seller counseling and listing presentations.
  • The ability to clearly articulate your value proposition to clients.
  • Practical strategies for discussing compensation with sellers.
  • Tools and techniques for creating effective marketing plans and tracking performance.
  • Increased confidence in managing listings and securing sales.

Join us for "Rethink the Seller Conversation" and take your seller counseling and listing presentations to the next level. Equip yourself with the skills and knowledge needed to thrive in a competitive and changing real estate market.


Instructor Bio: Lynn Madison

Lynn Madison, a seasoned real estate professional with over four decades of experience, is a highly respected instructor and industry expert. As the founder and owner of Madison Seminars, Lynn has dedicated her career to educating and empowering real estate agents, brokers, and industry professionals.

Lynn's extensive knowledge and expertise stem from her diverse background in the real estate sector. She began her career as a real estate agent, quickly rising to become a top-producing broker. Her hands-on experience in listing and selling properties provides her with a deep understanding of the challenges and opportunities that real estate professionals face daily.

As a licensed instructor, Lynn has developed and taught a wide range of courses that cover essential topics such as seller counseling, legal issues, marketing strategies, and effective communication. Her engaging teaching style and practical approach have earned her a reputation for delivering high-quality, impactful training sessions that leave participants feeling confident and well-prepared.

Lynn is a sought-after speaker and has presented at numerous national and regional real estate conferences and events. She is also a prolific writer, contributing articles to various real estate publications and sharing her insights through her popular blog.

In addition to her teaching and speaking engagements, Lynn is an active member of several professional organizations, including the National Association of REALTORS® (NAR). Her commitment to the industry is reflected in her continuous efforts to stay abreast of the latest trends, legal developments, and best practices in real estate.

Lynn Madison's dedication to excellence and her passion for helping others succeed make her an invaluable resource for real estate professionals seeking to enhance their skills and advance their careers. Whether through her dynamic courses, insightful writings, or inspirational presentations, Lynn continues to make a significant impact on the real estate industry.

Location

PEORIA AREA ASSOCIATION OF REALTORS®


License #: 564.003967

CE Hours: 3 Elective

Pricing

In-Person Class Registration    $35.00

Virtual Class Registration    $50.00

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Contact Information

PEORIA AREA ASSOCIATION OF REALTORS®
Name: Kelly Skees
Phone: (309) 688-8591
Email: education@paarealtors.com
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